Social Media Street Smarts – Build a Plan to Grow & Protect Your Brand

Engaging with customers over social media is a fantastic way to enhance your brand, and make authentic connections resulting in more business. To do so effectively you’ll need to ensure that your employees and contractors can speak on your behalf, follow your brand values, and convey your sense of personality and tone.

You’ll also need to be able to give them guidelines of what they should and should not do.  Regardless of how much you prepare them, you don’t have control over the internet and how it responds. What you can do is prepare in advance for when a social media disaster strikes.  In this webinar, we will cover how to build a social media policy, and what to do when a social media disaster strikes.

CFIB is pleased to introduce Kevin Smith, Chief Marketing Officer at SelectCom.  Kevin has spent over 14 years in enterprise sales and marketing, and after thousands of pitches, he has perfected the art of storytelling. He specializes in using story and strong visual elements to craft and deliver powerful messages that get attention and results.

This webinar is 45 minutes in duration, plus 15 minutes Q&A.  Registration is free but capacity is limited. Please sign up via the preferred link below:

Social Media Street Smarts – Build a Plan to Grow & Protect Your Brand

Tuesday May 16th, 1pm EDT
https://attendee.gotowebinar.com/register/1480562058143449345

Wednesday May 17th, 1pm EDT
https://attendee.gotowebinar.com/register/8519520050444498177


Six Reasons to Buy an Existing Business by Alison Anderson*

Are you interested in becoming your own boss? Did you know that people who buy a business are statistically more successful than people who start a new business?

For the past decade, I have worked with entrepreneurs at all business cycles, I have met with hundreds of business owners, written business plans, conducted market research, and provided counsel throughout their startup process.

Over the past five years, I have focused on businesses looking to sell and people looking to buy a business. I have tracked pain points and successes, and these are my top six reasons why entrepreneurs should consider buying an existing business.

  1. Mentorship – The existing owner is sometimes willing to stay on for a period of time to mentor the incoming owner. Starting a business can be overwhelming, but an existing owner can help you increase your chances of ordering properly for busy seasons, maintaining current clients with a warm handshake introduction, and making sure important documentation such as GST, corporation, and deduction filings are done well and on time.
  2. Financing – Many existing companies have three or more years of profitable financials, which makes it easier to secure financing whether you are going to a traditional bank, government organization or looking for venture capital.
  3. Cash flow – An existing business already has customers and ongoing cash flow. Launching startups usually takes longer to set-up, open and find customers. Therefore, buying an existing business will provide you added security with both your company and personal cashflow.
  4. Established Name – A book of business and a good reputation in the community is called “goodwill”. People are creatures of habit; if they have gone to the same barbershop for 20 years, they will likely keep going after there is a new owner. Make sure you get the company’s phone number and domain name in the purchase agreement.
  5. Current Staff – only one out of ten startups make it past the second year, and many of these fail after they try to grow and add more staff. Onboarding can be tricky. Having existing staff in place that is already trained in their position can dramatically increase the odds of having a successful business.
  6. Market Position – Already own a business? Acquiring your competition is a great way to rapidly increase customer base, market share, resources, and equipment.

Take the first step to buying a business; join us for this Free webinar: 7 phases of buying an existing business or franchise.

*Article originally published on Alison Anderson’s LinkedIn account.

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Alison is the CEO and Founder of a company called SuccessionMatching.com, an online platform that matches buyers and sellers of businesses and farms. By analyzing data from the website and working with thousands of entrepreneurs, Alison has developed strategies and resources to help buyers and sellers overcome the pain points and set up successful transitions.


Fraud – Protect yourself

March was dedicated to Fraud Prevention across Canada, but you can protect yourself all year long. Below are some highlights for the month. Check out these and more on the My StartUp blog.

Email messages to ignore

Fraudsters subject lines have become better, more believable.  They have gotten very good at having you believe their note really is from your bank, the RCMP or the Canada Revenue Agency.  For the best way to avoid falling for their line, read Your account has been closed! (and other messages to simply ignore).

Is someone stealing your refunds?

Retail establishments are one of types of businesses that suffer from return fraud. This might be a customer wanting to return a stolen pair of jeans, or they may say they never purchased from your online store but their credit card was charged. Check out our story to find out the key to minimizing return fraud.

Don’t let tabnapping or phishing leave you on the hook!

We’ve learned not to open e-mail attachments or click links from unknown sources – but what about e-mails that look legitimate? When fraudsters pose as a company, brand or e-mail address you recognize, it’s called phishing. Our article gives you the help you need to prevent phishing.

Each of these articles was written by a CFIB Business Resource Counsellor. Our counsellors help members with advice, counseling and support in dealing with governments and small business issues at no charge. Simply call 1 888 234‑2232.

Not a member yet?

Find out more:

In business two years or less? Sign up for My StartUp and get your six month introductory membership FREE!
In business longer than two years? Learn more about joining CFIB.


Free Webinar: The 7 Phases of Buying an Existing Business

For the first time in Canada, we have more people over the age of 65 than under the age of 15. There is $1.9 trillion worth of assets looking to change hands.  Additionally, finding the right business with good market share, proven cash flow and a veteran staff already in place can increase the odds of long-term business success.  This is why SuccessionMatching.com, The Canadian Federation of Independent Business (CFIB) and Futurpreneur have partnered to bring you an informative FREE webinar on the topic of buying a business.

This webinar, presented by Alison Anderson of SuccessionMatching.com in partnership with the CFIB and Futurpreneur, will cover everything you need to know and ask before buying a business, including:

  • 6 reasons to buy an existing business
  • The three types of succession planning
  • Timelines and Expectations
  • Resources and financing options available to buy an existing business

Please join us for this free 30 minute webinar plus 15 minute Q&A by clicking the link to the date you prefer below. Come armed with questions!

The 7 Phases of Buying an Existing Business
April 25, 2017 @ 1pm EDT
https://attendee.gotowebinar.com/register/7704455378716349442


Free webinar – Credit/Debit Card Acceptance: Choosing the Best Option for your Business

Choosing a merchant service provider can be a daunting task for any small business owner. Every day, merchant processing companies are competing for your business, which often leads to high-pressure tactics and unfulfilled promises of huge savings.

At CFIB, we have received thousands of calls from our members looking for guidance. To help you make an informed decision, and avoid making a costly mistake, CFIB has developed a webinar that can save your small business a lot of time and money.

This webinar will provide you with the tools you need to make knowledgeable decisions, including:

  • What makes a good (or bad) service provider
  • How to choose a payment processor
  • What to look for before signing a merchant contract. How to spot the common warning signs that indicate an unacceptable merchant contract
  • An overview of  the rules and measures that make up the Credit and Debit Card Code of Conduct, and how they protect your business

Join us for this free webinar, open to CFIB members and guests.

Credit/Debit Card Acceptance: Choosing the Best Option for your Business
April 18, 2017 @ 1pm EDT

Credit/Debit Card Acceptance: Choosing the Best Option for your Business
April 20, 2017 @ 1pm EDT


Start saving on Mastercard rates today!

Great news! CFIB members are now eligible to save on Mastercard transactions — 12.5% on Mastercard’s “Electronic” rate for Core card transactions, and as much as a 22% on some premium cards.

Why? Because you’re a CFIB member!

Now, CFIB members get the same rate with Mastercard as Canada’s largest merchants. We have used the bargaining power of our 109,000 member base, who collectively generate over $3 billion in Mastercard sales annually, to negotiate exclusive savings on the “interchange” rate charged by Mastercard to payment processors.

How do you get the deal?

If you’re a CFIB member with Chase Paymentech on CFIB pricing – do nothing! Chase Paymentech will automatically pass 100% of the applicable savings on to you.

All Other Payment Processors

The CFIB member special Mastercard rate is available to with many payment processors in Canada.

  • If you would like to explore your options and see how much you could save with CFIB preferred pricing from Chase Paymentech, call them directly at 1 888 317-9535 for a free, no-obligation analysis.

Or

  • Contact your payment processor and confirm that they will offer the CFIB special Mastercard rate. See the list of confirmed processors. You will need to provide them your CFIB member ID.

For more information, visit cfib.ca/mastercard or contact us at 1 888 234-2232 or cfib@cfib.ca

Not a member yet?

Join CFIB now via the appropriate link:

In business two years or less? Join CFIB’s MyStartup program.
In business longer than two years? Join CFIB.