As CFIB’s preferred partner for recruitment services, we spend more time at Fitzii helping small businesses hire than just about anyone in Canada. Our company’s mission is to level the playing field for smaller companies who, on average, spend twice as much per hire as big businesses, while taking twice as long to fill positions.
We believe that small businesses can actually out-hire big companies if they use best practices that have been proven to increase the chances of making a great hire, while saving time and money in the process.
We thought it would be helpful to create an “ultimate hiring guide” for CFIB members which covers five of our best practices in each of the three major stages in hiring – the sourcing, shortlisting, and selection of candidates. These are the insider tips you can leverage for hiring success.
Today we will discuss our top five tips for sourcing candidates. Next week we will move on to shortlisting candidates and we will wrap up our three-part series with insider tips for selecting candidates.
The biggest reason small businesses spend so much more than big companies do per hire is because they more often need to use expensive recruiting agencies to fill positions. Smart advertising approaches will help you attract the right kind of candidate and repel the wrong ones – and make using recruiters a last resort.
- Post Job Ads, NOT Job Descriptions
Most job postings describe what the company and job is, and have a bulleted list of responsibilities and qualifications. This is a job description, not a job advertisement. Fitzii’s postings bring in 3x the qualified candidates because we write compelling ad copy that actually sells your company, and tells the ideal candidate why they want your job. We share all our secrets of effective job ad writing on our blog, so you can do it yourself (or have us do it).
- Searchable Job Titles
The job title of your ad should contain the key words that your ideal candidate is typing into a job board’s search bar. Ask yourself, what are the jobs they would be looking for? Using those words in the job title will maximize the number of views your job gets, and you can always put the “official” job title in the ad itself. Use Indeed’s data to help determine the most searched job titles.
- Use Your Small Business Advantage
Small businesses generally have better and more engaged cultures than large companies. Plus, people can make a much bigger impact at a small business, and it’s exactly those kind of ambitious, responsibility-seeking people that you’re looking for. These are your advantages, so make sure to put them front and center in your job ads.
- Attracting Referrals
The highest quality source of candidates are referrals, so it’s smart to have a strategy to attract them. Create a referral bonus for your employees and friends, and nudge them to email and share your jobs on social media. Having good information on your website about what it’s like to work at your company, and the perks, benefits, and unique elements of your culture will really pay off – the best candidates do their research before deciding whether to apply.
- Cast a Wide Net
Quality people are everywhere, so your job ad should be everywhere that your ideal candidates will likely be looking. The major job boards are an obvious choice. Besides providing 30-50% discounts on them, your Hiring Advisor at Fitzii can help you to choose the best ones for each position and location. Free postings at schools or industry groups can also be worthwhile, but be careful of government sites that aren’t up to date, or expensive niche or association job boards which often aren’t worth the money.
If you have any questions about HR issues in your small business, CFIB business counsellors are here to help. Or learn more about CFIB’s partnership with Fitzii. Please tune in next week as we discuss Shortlisting Candidates!
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Edwin Jansen is the head of growth at Fitzii, CFIB’s preferred partner for recruitment services. Fitzii provides free job posting & tracking software plus access to expert hiring services and discounted job boards to help small businesses hire better, while saving oodles of time, money and hassles along the way.